Dormify Launches New E-Commerce Site Geared Towards Savvy College Students

New York, NY/Rockville, MD – Rockville-based college dorm room design company Dormify launched their new website Dormify.com last week, making fashionable dorm products significantly more accessible. The new site serves as both a design inspiration tool and a shopping destination, featuring products specifically geared towards college students.

Dormify.com features its own line of stylish bedding (available in Twin XL), wall decals, storage solutions, and unique mix and match prints for the wall. The website also stocks a variety of products from over 15 acclaimed design companies, including Dwell Studios, Jonathan Adler, Alexandra Ferguson, and Blissliving Home.

Dormify.com also offers an easy-to-use gift registry for soon-to-be grads, a wish list tool for design enthusiasts, and an inspirational blog providing interior design tips and tricks from college students themselves.

“When my daughter, Amanda, and I started decorating her dorm room, we were shocked at the complete lack of chic, cool design options,” said Karen Zuckerman, CEO and Chief Creative Officer of both Dormify and integrated creative agency Hirshorn Zuckerman Design Group. “We knew there was an opportunity to create fun and sophisticated products that would make dorm rooms feel simultaneously more homey and more stylish.”

The market for dorm room furnishings is currently fragmented across online and various retail channels. Dormify hopes to break this mold, serving as an online-only, high-quality, high-fashion one-stop-shop by offering modern, creative design solutions exclusively for college students.

From sheets to school supplies, Dormify aims to empower students to explore their own design tastes and express themselves throughout all aspects of their lives. Karen added, “Incoming college freshman care what their dorm room looks like. Many are leaving the comfort they’ve grown up in to arrive at a cramped, sterile room that lacks any individual character. At a stage in their lives when individuality is being established, college students crave the ability to customize and style their surroundings to fit their personality. We hope Dormify gives them the opportunity to achieve this.”