We got a ton of feedback from all of you about our post featuring the questionable moral standards of MTV's teen soap, "Skins". So, obviously as soon as we found out that MTV had decided to cancel the show, we had to let you know!
The network made the decision not renew "Skins" for a second season yesterday, June 9th, based on a sharply declining viewership, poor ratings, and the whole rash of controversy that the show created for MTV.
The show was created as the American version of a British teen soap. According to the network's numbers, when it first premiered in January, it debuted to an incredible audience of 3.3 million viewers, by the time the show ended it's first season run in March, it was being viewed by only 1.2 million viewers.
Although this is what the network is attributing the shows failure to, it seems obvious that the shows racy content and controversial reception were to blame. The show featured characters of 15 years of age doing drugs and having sex. This led to the show earning a TV- MA rating which meant that it's repeats couldn't air before 10PM. Another problem for the radical teen series was that at least eight of the show's advertisers, including Subway, Wrigley, GM and Taco Bell, pulled their sponsorships during the season.
So we're not sure if it was the lack of sponsorship, the racy content, the ensuing controversy, or the lack of viewers that lead to the shows cancellation, but I'm assuming that the world isn't going to suffer much without "Skins" on the air this winter.
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